The University of Kentucky basketball team has announced its first ticket price increase in five years for the 2024-2025 season. The decision comes as part of a broader effort to keep up with rising operational costs and to support the continued success of the program, one of the most storied in college basketball history.
Ticket prices for both men’s and women’s basketball games at Rupp Arena will increase, marking the first time since 2019 that fans will pay more for access to the iconic venue. According to the university, the price hike is necessary to maintain the quality of the team, enhance facilities, and improve the overall fan experience. These increases come at a time when inflation and other economic factors have led to higher costs for athletic programs across the country.
The price increase will affect several seating sections within Rupp Arena. For men’s basketball, prices for premium and mid-level seating will see the most noticeable jumps. However, UK Athletics has made an effort to keep lower-priced options available for fans. The cost of season tickets for men’s basketball will see increases ranging from $10 to $50 depending on the section. Prices for women’s basketball tickets will also rise, although these increases are smaller in comparison.
The UK Athletics department has emphasized that this adjustment is essential for the continued success and sustainability of the basketball program. With Coach John Calipari leading the men’s team and a growing commitment to the women’s program under Coach Kyra Elzy, the university is working to ensure it can compete at the highest level, both on the court and off.
Despite the price increase, UK basketball remains one of the most popular and supported programs in the country. Fans continue to flock to Rupp Arena, eager to support the Wildcats as they pursue championships.